‘Total class act’: Marie-France van Heel is poised to be a very different PM’s wife

The former marketing executive is expected to play a big role in promoting the UK and could be the most influential spouse in No 10 in years Sarah Brown called Gordon her hero, Samantha Cameron insisted David was “incredibly funny”, while Akshata Murty said Rishi was her best friend. When Marie-France van Heel spoke about…

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The former marketing executive is expected to play a big role in promoting the UK and could be the most influential spouse in No 10 in years

Sarah Brown called Gordon her hero, Samantha Cameron insisted David was “incredibly funny”, while Akshata Murty said Rishi was her best friend. When Marie-France van Heel spoke about her husband, Andy Burnham, in a rare public interview a decade ago, she joked that she had noticed his “good looks … and monobrow”.

The spousal humanising of a party leader is a well-worn political tool, but van Heel is likely to be a very different prime ministerial partner. The former senior marketing executive is poised to play a more significant role in promoting Britain than any other spouse in the last two decades, stepping up her political engagements after stepping back from her own corporate career.

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