Julie Masino faced criticism as restaurant chain was called ‘woke’ and ‘soulless’ after unveiling modernized logo
Cracker Barrel’s CEO, Julie Masino, is stepping down, the restaurant announced on Monday, nearly a year after the company was swept into a political maelstrom over proposed modernizations to its branding.
Critics on social media denounced the Tennessee-based rustic restaurant chain as “woke” as well as “sterile and soulless” after it unveiled an updated logo that removed Uncle Herschel, the overall-clad man leaning against a barrel in the restaurant’s original logo, last August. Donald Trump weighed in on the updates soon after, posting: “WTF is wrong with Cracker Barrel?!” and demanding on social media that the company “admit a mistake”.
